Pages with high-quality content naturally attract great inbound links. Both content and backlinks play crucial roles in Google’s ranking algorithm, working together to improve a page’s visibility. Neither should be neglected, as strong content drives links, and strong links amplify the reach and authority of good content. Now, in our latest blog, let’s understand the role of great content and high-quality links to rank higher on Google.
The Power of Good Content and Great Backlinks To Rank Higher on Google
1) Anchor Text
Anchor text is the clickable word or words that make up the hyperlink. Google figures any words special enough to be used as a guide in a link are extra valuable, which makes anchor text extremely important for you to use properly.
2) Build Linking Consistency
Most people don’t realize that even though http://www.Wikipedia.com and http://Wikipedia.com lead to the same Wikipedia homepage, considered as two different links by Google. Let’s take it a step further. If you keep the “www” and lose the “http“, you have another link that goes to the same place, but Google treats it as unique.
3) Page Rank Leads to Page Rank
Google’s PageRank algorithm can make or break your SEO efforts and plays a big part in your eventual Webpage rankings. So PageRank and page rank? Here’s a tip to end the confusion. When you see the single word “PageRank,” it is referring to a trademarked name that Google owns. PageRank is a unit of measurement that Google developed and uses to determine the value of a Webpage. When you see the words “page rank,” they simply refer to how a webpage ranks or appears on a search engine for a given keyword.
Want to rank higher on Google? Let’s click on the link and get more ideas about Google AdWords.
