Trust is one of the most important factors in Google’s ranking algorithm. Credible websites that can be trusted are ranked higher than websites that appear uncertain or low quality. Google does not want to show unreliable websites in its search results. This is why you must convince Google to trust your business and rely on your website. Now, let’s have a look at some tips to improve website ranking.
Why Trust Matters: How to Improve Website Ranking & Make It Google-Friendly
A Trustworthy Domain is Essential
An older domain without any history of spam usually ranks better than a brand-new domain. If you can purchase a domain that was previously used for a similar business, your website might benefit from its existing reputation. Avoid using non-native top-level domains (TLDs) for your business. Instead, use the official TLD of your country (like .com, .in, .co.uk, etc.). Make sure you own your domain and renew it for at least two years to signal to search engines that the domain is not temporary or disposable. Also, avoid using hyphens in your domain name, as they can make your domain look spammy and untrustworthy.
A Trustworthy Website is Necessary
A trustworthy website always displays easy-to-find contact information. In contrast, suspicious websites often lack clear contact details or try to hide them. Make your contact information easily accessible and list your full business address on your website. The more information you share about your company on your website, the more likely users and search engines will consider it a real, trustworthy business.
Trustworthy Links Are Important
Even if your domain is new, Google will trust your website more if it has backlinks from other reputable domains. Low-quality links can damage your rankings, whereas links from high-quality, authoritative websites will have a positive impact on your site’s SEO performance and improve website ranking. If Google trusts your website, it becomes much easier to achieve higher rankings. Of course, your site still needs optimized content and strong backlinks to perform well.
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