HTTPS for SEO: How Website Security Impacts Your Google Ranking
Google’s new priority is providing a secure browsing experience for users. It is now focusing heavily on the security of websites appearing in its search results. One major factor Google checks for website security is Hypertext Transfer Protocol Secure (HTTPS). HTTPS encrypts the information shared between a website and the browser, ensuring the privacy and security of whatever you browse on that site.
Webmasters currently using HTTP should update their websites to HTTPS to boost their SEO. Switching to HTTPS also protects users from accessing sites that might contain viruses or malicious files that could harm their systems.
So when Google says “Do it”, it’s time to do it!
Why Does Google Prefer HTTPS for SEO Ranking?
HTTPS offers an extra layer of security for your website data. It works alongside another protocol called Secure Sockets Layer (SSL), which ensures that data is transferred safely between users and websites.
Google prefers HTTPS because it encrypts users’ information with an added level of protection. To rank higher on Google, your website must be certified for security.
Once certified, your website becomes a trusted third party in the eyes of Google. When a browser detects a secure website, it uses the SSL certificate to verify the authenticity of the site.
When using HTTPS, there are three important security layers secured via the Transport Layer Security (TLS) protocol:
- Encryption – Encrypts data to prevent interception.
- Data Integrity – Ensures that no one can modify or corrupt the data.
- Authentication – It confirms that users are communicating with the intended website.
According to Google, websites that use HTTPS receive a small but significant ranking boost because of these security benefits. Google has also provided some tips and best practices for switching to HTTPS. Have a look!
Benefits of Switching to HTTPS
- Increased RankingSearch engines favor secure websites in rankings.
- Referrer DataHTTPS preserves referral data, which helps with accurate website traffic tracking.
- Security and PrivacyIt ensures that user data is encrypted, offering better protection against attacks.
The clear takeaway is that switching to HTTPS for SEO Services helps you stay in Google’s good graces. Ensuring security for your site and your users is the most important reason to make the move from HTTP to HTTPS. If you want higher rankings, better credibility, and safer browsing for your visitors, upgrading to HTTPS is no longer optional — it’s essential!
