Today, web applications and mobile applications have became a shop front for almost all businesses in the world. Along with the splurge in digital occurrences, User interface (UI) and User experience (UX) have also unfolded as never before. Technically, User interface design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.

But the sole aim of a smart UI design is to make user’s interaction more lucid and comprehensible in terms of attaining the best user experience. Also it creates ways for better customer engagement that encourages your customers to interact and share in their experiences fostering substantial business return.

With an intent to attract a lot of people with different interests, from different places we definitely include customization and personalization in the user experience. Besides It’s not all about the UI. Functionality and good visuals are important in establishing your brand and relationship with customers.

Our Designing style For Engagement :
Few metrics that we keep in mind while designing for the best customer engagement :

1. Time on page
2. Pages per visit
3. Bounce rate
4. Returning visitor percentage (how many repeat visitors?)
5. Returning visitor frequency (how often?)

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