THE ADVANTAGES OF OFFERING DISCOUNTS AT YOUR RESTAURANT
So, you have successfully adapted your restaurant business with mobile app technology by building an app, a website, etc. Great! What next? What can I promote through my app?
Discounts can be offered through many ways, either through promo codes, referral codes, coupons, etc. Offering discounts on food through push notifications and pinning them somewhere in your app is a way to quickly draw people into your restaurant. Anytime you tell a customer that he can save money, you’re likely to get his attention.
Discounts don’t only help your foodies; they also help your business. From increased sales to improved reputation, discounts may be that one ingredient that can bring business success.
Give Discounts. Attract New Customers. Repeat.
Because when people prefer buying things on sale,
discounts serve as a ploy to attract more people to your store. If your
discount is only good for a certain amount of days, mention that when you
advertise the discounted food items. People are more likely to rush into your
app and look around if they know they only have a few days to do so. Your app
will experience more traffic, so you may need to schedule more employees during
the discount period, so that the service is smooth.
Increase Sales Across the Board
With increased traffic typically comes increased sales – and not only the discounted food items. Because the discounts attract more people, you have more potential buyers for other food items in your menu, as most people will look around to see what you offer before making a purchase.
For example, if your discount is on the main course category specifically on paneer based food, customers will go to your app for the discount but also may buy other desserts or your evening specials.
Make friends, not customers
A genuine provider-consumer relationship might
look good in some economics book, but in the real world, brand loyalty is not
achieved like that. Your customers will visit your app, order at your place,
and move on with their lives without giving you second thoughts.
Providing small discounts in restaurants, on the other hand, gives customers an incentive to come back to you. For them, you will always be the one who “serves food like it was free”. The primary incentives help to create customer loyalty that would persist long after the incentives are gone.
Discounts may also give you the opportunity to automate your business and go digital. A carefully planned business plan and simple software is enough for you to replace cash counters with computers. Such software will help you a great deal in deciding the category and extent of discount, thus saving you from any possible human error. No error means no loss and a happy you.
Have a dedicated audience
Discounts also provide you with an excellent way to target a particular set of customers. For example, you want your place to be known as the ultimate hub for the elderly. What do you do? Well, you just offer discounts for every person above the age of 60. With a simple stroke, giving small discounts in restaurants would ensure a dedicated customer base, which would also be fiercely loyal to you. Customer loyalty, like we said so many times before, is the most important thing in business.
Discounts are a great tool to boost your business, even though they need to be handled with care. When done right, small discounts in restaurants ensure a constant supply of smiling customers at your doorstep, who wouldn’t even mind waiting in the queue, as long as they can enjoy your discounted food. There is an enormous potential for you especially once you have an app ready! You can do wonders with your restaurant app and don’t miss that out.