According to reports, 72% of all internet users are now active on social networks.The main reason to be a part of social media marketing like Facebook and Twitter is the interaction you get with your customers. It also helps to get away from problems related to your products and services immediately. It has shown that consumers appreciate companies that respond to customer complaints and don’t take the time to make things right.
People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say.
Your digital storefront isn’t limited to just your website. Your Facebook, Twitter and LinkedIn all represent your company in the eyes Internet browsers and buyers. In fact, some may even say that your business’ Google results (relevant, irrelevant, positive and negative) all constitute parts of your digital storefront.
Using social media platforms allows for everyday communication with consumers and can be a great place to provide a higher level of customer service. People expect businesses to have Facebook and Twitter accounts, and they expect to be able to use them to get in touch with company representatives, if necessary. If you don’t have social networking profiles set up for your company, you look less legitimate.
Finally social media marketing is cost-effective. Think of your social media presence as a nearly rent-free storefront. When used in the right way, social media can be a huge asset and one of your strongest marketing and advertising tools.Want to tell your customers about a new product, service or feature? Social media should be your go to.Posting news on your company to social media platforms is an easy, fast, effective, and low-cost way to spread your message.[/vc_column_text][/vc_column][/vc_row]