Search Engine Marketing
SEM is a Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google. Many search engines offer ways for individuals or businesses to purchase ads, which typically appear above or to the right of the content on the search result pages. Typically, the higher the fee one offers to pay for an ad, the higher the ad will appear on the page, depending upon how much competition there is to appear on that page.
SEM refers to the process of improving traffic to a given website by increasing the site’s visibility in search engine results. Websites improve search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique. Going through the search engine optimization process typically leads to more traffic for the site because the site will appear higher in search results for information that pertains to the site’s offerings.
Why is SEM important???
You may or may not decide to make search engine marketing part of your marketing and advertising strategy. If you don’t have a Web site for your business and don’t plan to ever have one, you certainly wouldn’t need search engine marketing. However, in today’s business climate, nearly all business is expected to have a website and most do.
Search engine marketing can help deliver traffic to your website, which in turn can lead to new customers and increased home business revenues. Compared to other means of marketing and advertising, search engine marketing can be very cost effective.
How you measure the effectiveness of your search engine marketing program depends on what your objectives are. If your intent is to increase the number of visitors to your Web site, you determine if your SEM are successful by comparing your Web traffic statistics before and after you implemented search engine marketing. Find ways to increase the number of visitors to your website, and then find ways to increase the conversion rates of those visitors and you’ll know exactly what it takes to make your search engine marketing program successful.