Wondering what SEO trends are? Which SEO trends will turn out to be the major hits of 2016? Don’t worry. We bring to you an exclusive expose on the hottest SEO trends and developments.
Is your content doing rounds on SOCIAL MEDIA??
In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain importance. Isn’t that amazing?!More social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility.
Videos will still be a top priority
Videos are a great way of keeping audience engaged and entertained. By using enough videos, you can increase the ranking of your page. Google has started giving attention to blended results/searches. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content?
Videos get 50 times better organic page ranks in Google as against plain, static text results. It is important that Google is able to find your video content, successfully index it and display your video content when specific keywords are entered as search terms.
Mobile Optimization Will Become Crucial
Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2015. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception. So, it’s high time you changed the way you conceptualize and create SEO strategies for mobile searches.
Voice Search Function is a Must
These days, people who are on the go use voice search simply because it is more convenient and safer, especially when someone is driving or multi-tasking. It is becoming a huge part of mobile usage as it has taken away the pain of typing keywords to run a search query. Almost all mobile devices have a voice search functions. The popularity of voice searches has been spurred by Microsoft, Google, and Apple launching their own versions of advanced voice-responsive assistant.
The craze of mobile apps will grow
Mobile apps account for 52% of all time spent on online digital media. Another report available on the Internet reveals that users spend 89% mobile time using apps. This is the reason for more and more businesses planning to explore the advantage of mobile apps.
Use of mobile for web search is on an all-time rise and apps just make the work easier. Just few more years and mobile apps are sure to overpower desktop and mobile websites. Feature your brand prominently in the app name and make sure you have proper links to apps for better search rankings Also, you must ensure that app optimization tops your list of SEO optimization. There are several brands that are benefiting from prominent mobile app visibility in Google’s organic search results.
Local SEO to become even more important
This trend is only going stronger over the years.Local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.
So, concentrate on creating fresh and quality content that you can and promote it across all social media channels such as Facebook, Twitter, LinkedIn, etc. By just doing this, you will find that your search rankings have improved tremendously. The next step would be to sustain the rank by posting fresh and unique content and videos regularly.