As Jeff Bezos, CEO of Amazon will tell you, obsessing over your customers is key. It starts with your company culture and ensuring your customer support team, the frontline of your business, is empowered by and shares your focus on providing an amazing customer experience.

We always keep context in mind. That’s a no-brainer. Or is it?

Context isn’t just about your customer’s last click, or which products might be right for them. We understand a customer’s needs after considering what’s around them – digitally and physically. At any given time, context is emotional, motivational, situational, behavioral, and environmental – and it’s constantly changing. And we know that.

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