Planning to bring up an E-Commerce website? Well before you start off big make sure you have the below listed points covered. Highlighting the checklist for a stable E-Commerce website. With the support of Bytesflow , sit and relax as we will get your ECommerce web development done with perfection and ease.

1. URL of the page

The URL, yeah you heard it right. Quite the popular word, but did you all know what it stands for? Expanded as “Uniform Resource Locator “ , we use this to navigate to the content of your page on the basis of SEO (Search Engine Optimization). So make it a point that your URLs are modelled in a way , it makes them search engine friendly and any person visiting your site knows what they are looking at

What should you be looking for ?

  • Each and every word in the URL should be separated by a dashdash with no space inbetween
  • There should exist a logical and consistent way in which the URL is structured.

2. Bread Crumb Navigation

Breadcrumbs are those which helps the visitors to navigate to your site. Built in the form of HTML links, they refer to your hierarchical site depth. This is done by showing assigned categories/tags/parent pages.

What should you be looking for ?

  • Usability increases with Bread Crumb
  • Make sure the Breadcrumb is shown in every page
  • If it starts with a link to the home-page
  • GIve it some custom style using CSS
  • If they are placed horizontally below the main navigation on the left and perfectly above your main content of the page.
  • If it validates the microdata format used in the website

3. WWW & None WWW Re-channeling

Every website can hold upto 2 URLs ; the first one with a ‘www’ preface and second one that doesn’t have www preface. Technically speaking, and would ultimately point to the same page. But, the catch is that, the search engine crawlers will not assume so and consider them as separate two pages. This thereby leads to the search engines considering the content as duplicate which might lead to a penalty value which affects the rankings and traffic on that particular website.

What should you be looking for ?

  • All the ‘non www’ versions of a particular website’s URL will have to be 301 redirected to the ‘www’ version of the same.
  • Include the apt codes into your .htaccess file in order to establish a 301 Redirection to your preferred version.

Codes that might help :

For WWW to Non-WWW

RewriteEngine On

RewriteBase /

RewriteCond %{HTTP_HOST} ^www\.(.*)$ [NC]

RewriteRule ^(.*)$ http://%1/$1 [R=301,L]

For Non-WWW. to WWW

RewriteEngine On

RewriteCond %{HTTP_HOST} !^www\.

RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L]

4.  Images having the ALT tag/attribute

These days no matter how good the SEO content is up on the website , the most easiest yet crucial part of any E-Commerce website namely the image description gets compromised. Due to this, the hit rate of the website will be low. The technique behind this is how the search engines uses crawlers in order to get some knowledge on what the page is about. But for images it looks out for the image description.

What should you be looking for ?

  • Make sure the ALT tag/attribute is used
  • This tag gives information on the Google or such kinds of search engines
  • Make sure the HINT of the page is obtained via the description

Quick read on responsive web pages :


5. Perfect Optimizations of Page Headings

Comparing it with real time scenario, we know that when it comes to a family we get to have only one head. SImilarly its the same when it comes to an ecommerce site as well. Make sure there is only one H1 present.

What should you look out for?

  • Make sure there exists only one H1 tag on your pages.
  • H1 tags should contain the main keywords.
  • Follow the hierarchical order when it comes to putting up the H1 , H2 and H3 tags
  • The order goes something like this : H1>H2>H3>H4

With the above mentioned checklist for ECommerce web development, make sure the list is ticked without any discrepancy. However with time, the technology as changes. Visit our site to get regular updates on the best of ECommerce Web Development techniques and other best practises.

You might also be interested in knowing our ECommerce web development works:

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